Social advertising campaign for Milwaukee Public Library.

(Source: inspirefirst.com)

Can you identify a brand without a visible name or fully formed logo? Dutch designer Hendrik-Jan Grievink created a board game, aptly titled Brand Memory Game, that tests people’s ability to distinguish brands through visual association, in which the names are muted from the image. It’s surprising to realize how influential marketing tactics are, based on how easy it is to recognize brands.

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